You are here
Weekend Unlimited Inc. Announces Appointment of President & CEO -- CFN Media
SEATTLE, Dec. 21, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- CFN Media Group (“CFN Media”), the leading agency and financial media network dedicated to the North American cannabis industry, announces publication of an article covering announcing Weekend Unlimited’s latest hiring. As the emerging cannabis industry continues to evolve key personnel hirings become increasingly crucial to a company’s success; cannabis lifestyle brand Weekend Unlimited, Inc. (CSE: YOLO) has made such a move. The company recently announced the appointment of Paul Chu, a proven leader in the field of consumer packaged goods, to the role of President and CEO. Paul brings over 25 years of success across a variety of industries including CBD cannabis, technology, hardware/software, food and beverage, energy, telecommunications, hospitality, and real estate, and co-founded and held leadership positions at companies in the CBD cannabis industry, including HEY MARY and Canna Candys, which Weekend Unlimited announced an LOI to acquire in November.
Paul played a leadership role at the front end of the energy drink sector as President of IDV – Hansen’s Beverage Company with the development of MONSTER Energy beverages. His experience extended from the R & D process, through the development of formulations and taste profiles, to the production, marketing, distribution and growing the brand, along with the energy drink sector throughout the US Eastern sea board, where he held the exclusive distribution rights for all Hansen’s beverages including MONSTER.
Under the leadership of founding President and CEO Cody Corrubia, 2018 was a year of steady growth and expansion for Weekend Unlimited. Kevin Ernst, Weekend Unlimited’s Corporate Director, states “Cody established the company in multiple markets including California, Canada, Jamaica, Washington State, and other legal jurisdictions in the United States with the opportunity to leverage a strong product portfolio, positioned for growth in 2019. Working with Paul to add Canna Candys to our portfolio, it became clear that he brings the leadership and experience we need to take Weekend Unlimited to the next level.”
Paul Chu attended The University of Southern California’s Marshall School of Business and served as President of IDV – Hansen Beverage Company, where he launched the distribution network that introduced the Southern California fresh juice company to thirteen states along the northeast seaboard. He also formulated and began the “Fresh Squeezed Juice and Monster caffeinated beverage” movement in the Northeast, successfully placing product into SYSCO Foods, 7-Eleven and New York City’s Gourmet Markets.
He co-developed the first prepaid telecom platform, pioneering a digitally built and managed master distributor of mobile phones and prepayments, which generated over $750M within four years of inception, and secured the placement of products into big box retailers including Walmart, Toys R Us, and Staples. He is also the founder of HEY MARY, the first AI-driven platform for in-home personal cannabis dosing and dispensing. He served as co-founder, High Desert Group and, Boom Energy NYC, managing director of Johnny Rockets NYC, chairman and CEO, iSWIMBAND, co-Founder, Mobile123 and VIAONE Technologies, co-Founder and co-CEO, Urban Wireless, and Vice President, Regal China Cruises.
Q&A with Paul Chu
CFN Media had an opportunity to ask Mr. Chu a few questions about his appointment to Weekend Unlimited:
1) What drew you into the cannabis space?
“I am a swimmer, and my interest began because I ran out of options to alleviate pain that made me unable to swim more than 2 laps. I started applying CBD topical and also tinctures to alleviate the inflammation and pain. Well, after 2 weeks the CBD had a terrific effect upon me, I felt much better, I started swimming again. The experience motivated me to find ways for others to experience the same effect. 50 laps, here I come!”
2) What excites you most about Weekend Unlimited?
“It begins with the affiliation of my favorite part of the week into a recreational cannabis brand. Weekend Unlimited has a tremendous team of talented entrepreneurs, building strong brands in markets that matter in the nascent Cannabis industry. Working together we are establishing a strong, desirable portfolio of products to accelerate sales and build awareness. At Weekend Unlimited, it does not feel like work. I love my team.”
3) What do you see as the biggest opportunity for the edibles industry?
“The ability to fine tune dosing based on science and formulate faster onset with much higher bioavailability with tested efficacy.”
For further information, please contact:
Mr. Paul Chu, President and CEO
Telephone: 1 (236) 317-2812 - Toll free 1(888) 556-YOLO (9656)
For further information, please visit the company’s website: Weekend Unlimited, Inc.
Please follow the link to read the full article: http://www.cannabisfn.com/weekend-unlimited-inc-announces-appointment-of-president-ceo/
About CFN Media
For Visitors and Viewers
CFN Media’s Cannabis Financial Network (CannabisFN.com) is the destination for savvy investors and business people profiting from the worldwide cannabis industry. Viewers will see breaking news, exclusive content and original programming involving the people, companies and investments shaping the industry.
For Cannabis Businesses & Companies
CFN Media is a leading agency and financial media network dedicated to the cannabis industry. We help private, pre-public and public cannabis companies in the US and Canada attract capital, investors and media attention.
Our powerful digital media and distribution platform conveys a company’s message and value proposition directly to accredited and retail investors and national media active in the North American cannabis markets.
Since 2013, CFN Media has enabled the world’s preeminent cannabis companies to thrive in the capital and public markets.
Learn how to become a CFN Media client company, brand or entrepreneur: http://www.cannabisfn.com/featuredcompany
CannabisFN.com is not an independent financial investment advisor or broker-dealer. You should always consult with your own independent legal, tax, and/or investment professionals before making any investment decisions. The information provided on http://www.cannabisfn.com (the ‘Site’) is either original financial news or paid advertisements drafted by our in-house team or provided by an affiliate. CannabisFN.com, a financial news media and marketing firm enters into media buys or service agreements with the companies that are the subject of the articles posted on the Site or other editorials for advertising such companies. We are not an independent news media provider. We make no warranty or representation about the information including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable. As such, your use of the information is at your own risk. Nor do we undertake any obligation to update the items posted. CannabisFN.com received compensation for producing and presenting high quality and sophisticated content on CannabisFN.com along with financial and corporate news.
The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/