You are here

Weekend Unlimited Announces Second Acquisition of 2019 -- CFN Media

SEATTLE, Jan. 17, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- CFN Media Group (“CFN Media”), the leading agency and financial media network dedicated to the North American cannabis industry, announces publication of an article covering a recent Weekend Unlimited acquisition. Weekend Unlimited Inc. (CSE: YOLO – FSE: 0OS1) is starting off the new year with a bang. On the heels of an exciting announcement last week, the lifestyle brand formally announced the closing of its acquisition of Verve Beverage Company.

Verve is uniquely positioned within the functional beverage market, one of the highest growth categories in the beverage industry, with a proven product and recognized brand.

“Verve is a premium energy beverage with over $236 million USD in historical sales in the direct to consumer channel. VBC Brands owns the exclusive distribution license to launch this proven brand into retail stores in the US, Canada and Mexico, leveraging over $150 million spent in marketing and developing the brand,” said Bradley Robb, President of VBC Brands.

The acquisition of Verve allows Weekend Unlimited to advance its plans for cannabinoid-infused beverages and enhances its presence in the highly lucrative alternative delivery market, which is predicted to vastly outpace the market for cannabis flower.

“With the addition of Verve, we now have a platform for Weekend Unlimited to expand both its distribution and product offerings, THC by State and CBD across the country. This distribution network will allow us to grow and manage indirect channel and big box placements nationwide for multiple brands in our portfolio," said Paul Chu, Weekend Unlimited Inc. President and CEO.

CBD-infused beverages alone are expected to become a $600 million market in the US by 2022*, and Verve is gearing up for the launch of its CBD-infused beverage in the first quarter of 2019. Verve is physician-formulated and clinically-tested, and will appeal to consumers within both the cannabis and wellness markets – two of the fastest growing markets worldwide.

Verve is introducing new beverage brands such as Champ Energy – which is already the official energy drink of the NHL’s San Jose Sharks - under its exclusive distribution license, plans to launch additional CBD-infused products, and has plans to grow its retail footprint through its distribution network and retailer relationships throughout the US.

“VBC Brands’ CHAMP CBD and non-CBD beverages serve to extend our opportunities in the wellness industry, positioning the company’s line to take advantage of growing demand as the market shifts in attitude and legislatively, regarding quality cannabinoid products,” explained Mr. Robb. “As the official energy drink of the NHL’s San Jose Sharks, CHAMP sales and distribution will be initially focused in the lucrative California market.”

Weekend Unlimited aggregates and scales small to medium brands, primarily in the categories of flower, extracts, and edibles. Aside from recent acquisitions Canna Candys & Canna Medibles and Verve Beverage Company, the company operates Orchard Heights Growers, a Tier 3 producer/processor in central Washington State, Jerome Baker Designs, which creates custom glass art (most notably “Bongzilla”, the world’s largest bong), and it has launched Weekend Unlimited Live, a live-event concept featuring concerts, music festivals, exclusive parties, destination travel, sports, charity and other special branded events to raise the profile of its product brands.

For further information, please contact:

Mr. Paul Chu, President and CEO

Telephone: 1 (236) 317-2812 - Toll free 1(888) 556-YOLO (9656)

E-mail: IR@weekendunlimited.com

*https://www.bloomberg.com/news/articles/2018-09-27/cannabis-laced-drinks-seen-as-600-mln-market-in-u-s-by-2022

https://www.weekendunlimited.com/

Please follow the link to read the full articlehttps://www.cannabisfn.com/weekend-unlimited-announces-second-acquisition-of-2019/

About CFN Media

For Visitors and Viewers

CFN Media’s Cannabis Financial Network (CannabisFN.com) is the destination for savvy investors and business people profiting from the worldwide cannabis industry. Viewers will see breaking news, exclusive content and original programming involving the people, companies and investments shaping the industry.

For Cannabis Businesses & Companies

CFN Media is a leading agency and financial media network dedicated to the cannabis industry. We help private, pre-public and public cannabis companies in the US and Canada attract capital, investors and media attention.

Our powerful digital media and distribution platform conveys a company’s message and value proposition directly to accredited and retail investors and national media active in the North American cannabis markets.

Since 2013, CFN Media has enabled the world’s preeminent cannabis companies to thrive in the capital and public markets.

Learn how to become a CFN Media client company, brand or entrepreneur: http://www.cannabisfn.com/featuredcompany

Disclaimer

CannabisFN.com is not an independent financial investment advisor or broker-dealer. You should always consult with your own independent legal, tax, and/or investment professionals before making any investment decisions. The information provided on http://www.cannabisfn.com (the ‘Site’) is either original financial news or paid advertisements drafted by our in-house team or provided by an affiliate. CannabisFN.com, a financial news media and marketing firm enters into media buys or service agreements with the companies that are the subject of the articles posted on the Site or other editorials for advertising such companies.  We are not an independent news media provider. We make no warranty or representation about the information including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable. As such, your use of the information is at your own risk. Nor do we undertake any obligation to update the items posted. CannabisFN.com received compensation for producing and presenting high quality and sophisticated content on CannabisFN.com along with financial and corporate news.  

The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensationhttp://www.cannabisfn.com/legal-disclaimer/

Contact

CFN Media
Frank Lane
206-369-7050
flane@cannabisfn.com

Thursday, January 17, 2019 - 09:00