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Ogilvy CommonHealth Worldwide taps industry veterans Melucci and Richter to lead medical education practice
In a move consistent with the organization’s constant drive to evolve and grow its client offerings, the executive management team looked within to tap Ms. Richter and Mr. Melucci, the next generation of leaders who are helping to redefine best-in-class medical education services, including innovative digital approaches to engage HCPs, data visualization and generation, and proprietary behavioral insights that help inform scientific narrative development.
“Jane and Michael are exactly the kind of visionaries our education clients want looking after their business. They both have a keen knowledge of the marketplace, having lived and breathed it for years, both are fiercely passionate about helping clients and colleagues better understand and navigate the complex med ed landscape, and as luck would have it, their complementing skill sets make them ideally suited to work together to lead this practice,” said Darlene Dobry, managing partner for OCHWW.
The new leaders step into the role previously occupied by Mary Anderson, who recently left the organization to pursue other opportunities. Ms. Richter and Mr. Melucci have tenured with the OCHWW organization for the last 12 and 20 years, respectively, supporting both US-based and global clients. Together, they will continue to evolve the group’s medical education offering, developing comprehensive scientific deliverables and setting the standard for what premiere medical education programming can and should be.
Ms. Richter said, “I’m looking forward to the opportunity to work with Michael to collaboratively lead the medical education practice and build upon the momentum OCHWW has been experiencing in this field. The team we have in place is a group of incredible professionals who are highly specialized, laser focused and driven to provide innovative and engaging educational experiences to HCPs and added value to our clients.”
Mr. Melucci added, “I couldn’t agree more. Jane and I have worked side by side for quite some time and we’re both dedicated to pushing ourselves, our team, and our clients to continually evolve the role that med ed plays in HCP education. And we’ve had the advantage of being able to hone our skills at arguably the leading med ed practice in our industry and have made significant contributions to the development of OCHWW’s offerings over the years. I’m very excited about making an even bigger impact as we continue to grow!” he concluded.
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, a WPP Health & Wellness company, is committed to pervasive creativity and measurable effectiveness in healthcare communications, across every marketing platform. The agency’s main offices are in New Jersey and New York, with additional hubs in markets critical to clients’ global aspirations. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Beth Paulino or Kerianne Slattery
Ogilvy CommonHealth Worldwide