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Eye Tracking Market Study, 2020-2025: Market Dynamics, Value Chain Analysis, Use Cases, Competitive Landscape, Key Player Profilings

DUBLIN, Jan. 13, 2020 /PRNewswire/ -- The "Eye Tracking Market by Offering (Hardware, Software, and Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, Human Behavior & Market Research), Vertical, and Geography - Global Forecast to 2025" report has been added to's offering.

  • This report segments the eye tracking market by offering, tracking type, application, vertical, and geography.
  • It also describes major drivers, restraints, challenges, and opportunities about this market, as well as includes the value chain and market ranking analysis.
  • The report profiles key players in the eye tracking market and analyzes their market rankings.

The global eye tracking market is expected to grow at a CAGR of 26.1% from 2020 to 2025, to reach USD 1,786 million by 2025 from USD 560 million in 2020

The rising adoption of eye tracking technology for personalized advertisements and consumer research and surging demand for eye tracking-based assistive communication devices are key driving factors for the eye tracking market growth. However, the lack of technological standardization and the high cost of equipment are a few of the factors hindering the growth of the eye tracking market.

Assistive Communication application to dominate eye tracking market, in terms of size, during the forecast period

The eye tracking market, by application, is segmented into assistive communication, human behavior & market research, and others. The eye tracking market for the assistive communication application is expected to hold a dominant position during the forecast period. The need for effective assistive communication devices for physically impaired people and improvements in eye tracking technology drive the market for this segment.

Remote eye tracking segment to hold the largest share of eye tracking market from 2020 to 2025

In terms of market size, the remote eye tracking segment is expected to dominate the eye tracking market during the forecast period and is likely to witness significant growth in the said market during the forecast period. Remote eye tracking devices are easily configurable and are usually cheaper than mobile eye tracking devices. This is one of the key factors that has led to the dominating position of this segment in the eye tracking market. Healthcare & research labs, retail & advertisement, and automotive & transportation are a few of the major verticals, which are generating high demand for remote eye tracking devices.

APAC to witness the highest growth in the market during the forecast period

APAC is expected to witness the highest growth in the eye tracking market during the forecast period. Several untapped verticals and applications; and growing awareness about eye tracking technology are expected to contribute to the fast growth of the eye tracking market in the region. Consumer electronics and automotive verticals are expected to demonstrate higher growth compared with other verticals in the region.

The report will help leaders/new entrants in the eye tracking market in the following ways:

  • The report segments the eye tracking market comprehensively and provides the closest market size estimation for all subsegments across regions.
  • The report will help stakeholders understand the pulse of the market and provide them with information on key drivers, restraints, challenges, and opportunities about the eye tracking market.
  • The report will help stakeholders understand their competitors better and gain insights to improve their position in the eye tracking market. The competitive landscape section describes the competitor ecosystem.

Key Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Growth Opportunities in Eye Tracking Market
4.2 Market, By Tracking Type
4.3 Market in North America, By Country and Vertical
4.4 Market, By Application
4.5 Market, By Country (2020)

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers Surge in Demand for Eye Tracking Based Assistive Communication Devices Rising Adoption of Eye Tracking Technology for Personalized Advertisement and Consumer Research Increasing Penetration of Eye Tracking Technology in Automotive and Transportation Industry Especially in Driver Monitoring Systems
5.2.2 Restraints Growth in the Gesture Recognition Market
5.2.3 Opportunities Penetration of Eye Tracking Technology in AR/VR Devices Integration of Consumer Electronics Devices With Eye Tracking Technology Rise in Demand From Emerging Regions
5.2.4 Challenges Lack of Technological Standardization High Cost of Eye Tracking Systems Hinders Its Penetration in High Volume Applications
5.3 Value Chain Analysis
5.4 Use Cases
5.4.1 Tobii and Prc-Saltillo Worked Together on the Look Eye Tracker
5.4.2 Tobii and Righteye Collaborated to Help Healthcare Professionals and Performance Specialists for Better Treatment of Their Patients and Clients
5.4.3 Looxid Labs Combined VR Headset With Eye Tracking and EEG Sensors Which Helps Researchers Easily Integrate VR Into Their Research
5.4.4 Lumen Research Through Eye Tracking Technology Helped British Gas in Enhancing Their Digital Display Advertising

6 Eye Tracking Market, By Offering
6.1 Introduction
6.2 Hardware
6.2.1 Remote Eye Trackers Dominates in the Market for Hardware
6.3 Software
6.3.1 Market for Software is Expected to Grow at the Highest Rate
6.4 Research and Consulting Services
6.4.1 With the Advancement and Growing Popularity of Eye Tracking Technology the Demand for This Technology-Based Research and Consulting Service is on the Rise

7 Eye Tracking Market, By Tracking Type
7.1 Introduction
7.2 Remote Tracking
7.2.1 Hardware Segment is Dominating in the Remote Tracking Market
7.3 Mobile Tracking
7.3.1 Freedom of Movement Offered By Mobile Eye Trackers is the Key Driving Factor for Mobile Eye Tracking Market

8 Eye Tracking Market, By Mounting Type
8.1 Introduction
8.2 Head Mounted
8.3 Wheelchair Mounted
8.4 Table/Device Mounted

9 Eye Tracking Market, By Application
9.1 Introduction
9.2 Assistive Communication
9.2.1 The Market for Assistive Communication is Expected to Grow Steadily on Account of Increased Awareness About Eye Tracking Technology and Increasing Affordability Owing to Price Erosion Over Time
9.3 Human Behaviour and Research
9.3.1 The Eye Tracking Devices Used in the Study of Human Behavior and Research Helps the Marketers to Invest Carefully in Their Marketing Program
9.4 Other Applications
9.4.1 AR/VR
9.4.2 Automotive Vehicles
9.4.3 Consumer Applications

10 Eye Tracking Market, By Vertical
10.1 Introduction
10.2 Retail and Advertisement
10.2.1 Eye Tracking Technology Helps the Marketers in Creating More Targeted, More Focused and More Impactful Content
10.3 Consumer Electronics
10.3.1 The Technological Advancement, Price Reduction, and Faster Adoption has Led the use of Eye Tracking in Various Consumer Electronic Devices
10.4 Healthcare and Research Labs
10.4.1 Most Prominent use of Eye Tracking Technology in the Healthcare Segment is in Assistive Communication
10.5 Government, Defense, and Aerospace
10.5.1 North American Region Accounts for the Largest Share of Eye Tracking Devices in Government, Defense, and Aerospace Vertical
10.6 Automotive and Transportation
10.6.1 Automotive Companies Can be Ssen Using Eye Tracking Devices to Enhance Driver Safety
10.7 Other Verticals

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.3 Europe
11.4 APAC
11.5 RoW

12 Competitive Landscape
12.1 Overview
12.2 Market Ranking Analysis: Eye Tracking Market
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Competitive Benchmarking: Eye Tracking Market
12.4.1 Strength of Product Portfolio (20 Players)
12.5 Competitive Situations and Trends
12.5.1 Product Launches and Developments
12.5.2 Expansions and Acquisitions
12.5.3 Partnerships, Collaborations, and Agreements

13 Company Profiles
13.1 Key Players
13.1.1 Tobii Business Overview Products Offered Recent Developments SWOT Analysis
13.1.2 Seeing Machines
13.1.3 SR Research
13.1.4 EyeTech Digital Systems
13.1.5 Smart Eye
13.1.6 Eyetracking
13.1.7 PRS IN VIVO
13.1.8 LC Technologies
13.1.9 Ergoneers
13.1.10 ISCAN
13.2 Right-To-Win
13.3 Other Companies
13.3.1 Pupil Labs
13.3.2 Imotions
13.3.3 Gazepoint
13.3.4 Eyesee
13.3.5 Converus
13.3.6 Mirametrix
13.3.7 Alea Technologies
13.3.8 Lumen
13.3.9 Irisbond
13.3.10 Beijing 7invensun Technology

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