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Bhang Announces Strategic Brand Alliances to Strengthen California Cannabis Footprint
New Partnerships Highlight Bhang’s Focus on Leading the Expanding Cannabis Marketplace Starting in California
MIAMI, Sept. 13, 2018 (GLOBE NEWSWIRE) -- Bhang Corporation announced today that it hired top Los Angeles marketing firm Brand Wagon Agency to continue expanding Bhang’s brand footprint in California, throughout the United States, and globally. Scott Van Rixel, CEO of Bhang, commented: “We are confident Brand Wagon’s expertise will amplify Bhang’s voice as we expand around the globe.”
In February, Bhang announced a deal with CannaRoyalty Corp. (CSE: CRZ) (OTCQX: CNNRF) ("CannaRoyalty"), wherein CannaRoyalty acquired the exclusive statewide manufacturing and distribution rights to Bhang cannabis products. Van Rixel, reflecting on the deal, stated, “CannaRoyalty is the right partner to manufacture, distribute and grow our entire California product portfolio. They have the infrastructure and the know-how to weather legislative turbulence while making both an immediate and lasting impact on the market.”
Brand Wagon will highlight the collection of Bhang products available to licensed dispensaries and showcase the overall brand benefits that Bhang brings to consumers: award-winning, premium-quality, high-value products.
Jamie Pearson, Bhang’s Director of Operations, added, “We are excited to bring together three powerhouse companies in the cannabis industry to achieve Bhang’s mission of being the most-recognized and trusted cannabis brand in the world. Bhang, with the help of BWA and CannaRoyalty, will launch our exciting new promotions and products, starting with the California market.”
Afzal Hazan, CannaRoyalty President and General Counsel, reiterated the points in a February press release, "The acquisition of exclusive license rights is expected to result in a substantial increase in throughput for our edible manufacturing operations in California. The Product Lines generated USD$5.6 million in combined revenue last year purely based on brand loyalty and with relatively limited resources committed by the previous license holder. Pairing the existing brand awareness of Bhang in the marketplace, with CannaRoyalty's product and marketing expertise, capital base and broad California distribution footprint, will position Bhang’s product lines to drive meaningful growth."
Bhang’s partnerships with Brand Wagon and CannaRoyalty indicate the company is poised for extensive vertical growth over the next year and will be attracting new customers throughout the Golden State and around the globe.
Visit the website (www.gotbhang.com) to receive the latest updates and announcements from Bhang.
Leaders in the cannabis industry, the Bhang team produces the most-awarded line of cannabis chocolate bars on the planet, as well as a premium collection of vapes, gums and mouth sprays. Developed by Scott Van Rixel, a professional chef and Master Chocolatier with 25+ years of gourmet chocolate experience, the artisan chocolate bars pair the best in sustainably-sourced, free-trade cacao with adventurous flavors and high-quality, lab-tested, CO2-extracted cannabis oil. Patients across the country report they are thrilled with Bhang’s consistency, reliability and premium quality. If you are 21+, please follow @bhang.chocolate on Instagram, @bhangchocolates on Facebook and @bhangchocolate on Twitter. #LiveLifeWithABhang #BhangVibes For more information, visit gotbhang.com.
Brand Wagon Agency
About Brand Wagon Agency
Brand Wagon Agency, founded in 2016, is a full-service integrated marketing and communications agency located in Calabasas, California. Founded by Keith Allen, the agency prides itself in its ability to tell a brand’s story through the power of visual communications. Having worked with a widespread variety of clients ranging from the entertainment industry to the gas and oil industry, BWA delivers the results of a Hollywood agency but without the monster price-tag and large teams that provide a less-than-personal touch. When you hop on the Brand Wagon, we become partners, aligning our marketing goals with your business goals to ensure a successful collaboration. Visit www.brandwagonagency.com to learn more.
Brand Wagon Agency
800 460 0100
CannaRoyalty is an active investor and operator in the legal cannabis industry. Our focus is building and supporting a diversified portfolio of growth-ready assets in high-value segments of the cannabis sector, including research, consumer brands, devices and intellectual property. Our management team combines a hands-on understanding of the cannabis industry with seasoned financial know-how, assembling a platform of holdings via royalty agreements, equity interests, secured convertible debt, licensing agreements and its own branded portfolio. CannaRoyalty's shares trade on the Canadian Stock Exchange (CSE) under the symbol CRZ and internationally on the OTCQX under the symbol CNNRF.
Jonathan Ross, CFA
LodeRock Advisors Inc.